Content authoring

Content creation is often used in marketing, but can also be a task assigned to a role within a product team. Content creation involves defining a content strategy, the writing or creation of the content or media for a product. The person who authors the content is responsible for making sure that content is accessible to people with disabilities. Content creation extends to roles specific audio and video media production. These begin with the writing of scripts but can extend to the production of the media files or support of live streaming content.

Content authoring Part of the Author role group

Key deliverable examples:

Body copy
managed content
scripts
taxonomies
writing guidelines
media files including PDF, audio and video

Tasks include:

Content authoring
media and documentation creation
content strategies definition

Example job titles for this role:

Content Strategist
Content Creator
Content Designer
Content Author
Digital Copywriter
UX Writer
Content Producer
Technical Writer
Script Writer
Video Producer
Podcast Host

Role group description:

This role includes content strategy and content authoring, including audio/video production. Responsible for creating all text presented by the deliverable in all forms (HTML, audio, video). Defines or selects the standards the content should meet and processes for its review and preparation.

This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.

Resources and guidance

Coming soon! Currently no content has been assigned to this role. Once content is tagged with this role, it will be listed on this page.

Page details

Date modified:: 2025-09-03

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