Visual design

Key deliverable examples:

• Style guides
• page comps
• design mockups
• image files

Tasks include:

• Visual styling
• logos and branding
• animation
• and iconography design

Example job titles for this role:

• Visual Designer
• User Interface (UI) Designer
• Interaction Designer
• Graphic Designer

Role group description:

This group includes user research, user experience (UX), and presentation decisions. Some roles within this group define the user experience of a product, designing its behaviors and interactions with the end user and/or their assistive technologies. Some roles provide the general "look and feel" of the products and features, covering presentation, fonts and colors. Others outline the functionality of features, and their operation through assistive technologies (ATs). They translate input from business roles into user stories, requirements, specifications, documentation, and guidelines used by other roles (mainly Development) to build the finished product. This includes applying user research that has been conducted and an understanding of the intended audiences for a quality experience.

This role description is adapted from the W3C WAI Accessibility Roles and Responsibilities Mapping (ARRM). You are welcome to use this information as is, or change it for your situation.

Resources and guidance